Peanut Butter for the Hungry

Earth Globe clip art highThe American Peanut Council administers a broad-based export development program for the U.S. peanut industry with the objective of increasing exports of all types of U.S. grown peanuts and peanut products.  The APC does not process peanuts.  It's resources are devoted exclusively to the market development and dissemination of trade information on behalf of the U.S. peanut industry.

The American Peanut Council undertakes its international market development program in cooperation with the U.S. Department of Agriculture's Foreign Agricultural Service (USDA/FAS).  The programs are funded through the FAS Cooperator and Market Access Program and other related programs.  Each year the U.S. peanut industry comes together to review and revise an international program, strategic plan or Unified Export Strategy (UES).  This Unified Export Strategy is then submitted to FAS for review, approval and funding.   The APC, on behalf of the industry, is the contract holder and administrator of these funds.

With the market promotion funds, the U.S. peanut industry has been able to develop new markets for U.S. peanut product exports, to maintain existing export markets in the face of increasing global competition, and provide trade and technical support for U.S. peanut customers around the world.  The U.S. peanut industry has historically exported 20-25% of the crop so maintaining strong export markets is an important priority for the industry.

The APC Export Division is the industry governing body for the development and implementation of industry international strategies and programs.  

Market Development Activities

APC's active participation in the FAS Cooperator Program began in 1978.  APC, on behalf of the U.S. peanut industry and in coordination and collaboration with the U.S. Department of Agriculture, has undertaken market development activities throughout Western, Central and Eastern Europe, Asia, the Middle East, Russia and North and South America.  Programs have included:

  • Extensive joint promotion activities for high value U.S. processed products;
  • Extensive generic promotional activities highlighting the health and nutritional benefits of peanuts as a daily dietary item;
  • Branded promotional efforts with processors of U.S. peanuts in foreign markets;
  • Trade seminars and trade shows;
  • Generic campaigns in traditional and new markets;
  • Market surveys and evaluations;
  • Technical trade servicing to include issues such as Aflatoxin testing, sampling and analytical methodologies, quality factors, import restrictions, etc.;
  • Monitoring trade issues and seeking resolution of same.

While the APC has discontinued its branded programs due to regulatory changes made in the program, the industry works in concert with peanut processing companies and leading customer’s of U.S. peanuts in key markets.  APC works closely with European peanut councils in the United Kingdom, and the Netherlands, particularly on technical and trade issues.  APC also serves as the only origin representative to the European Snack Association's Nut Working Group.  The U.S. peanut industry also undertakes programs in Mexico, Canada, Japan and a special initiative for Africa called "Peanut Butter for the Hungry."

Countries Where APC Activities Have Taken Place:

  • WESTERN EUROPE: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, United Kingdom
  • MIDDLE EAST: GCC, Saudi Arabia, UAE
  • EASTERN EUROPE: Czech Republic, Hungary, Poland, Russia
  • ASIA: China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand
  • NORTH AMERICA & SOUTH AMERICA:Canada, Mexico, Brazil