Take a look at APC’s export promotion success stories from 2024, and a new one in 2025.
2025 Success Stories
APC achieves win on Codex aflatoxin rule for RTE peanuts
In June 2025, the American Peanut Council was successful in achieving the discontinuation of a proposed international standard for aflatoxin levels in ready-to-eat (RTE) peanuts. The decision...
2024 Success Stories
APC strengthens strategic partnerships in China with 2024 trade mission
In September 2024, the American Peanut Council led a multi-day trade mission to China focused on strengthening strategic relationships and gathering key market intelligence. This effort advanced the...
Celebrating World Peanut Day with fitness, flavor and U.S. peanuts in Mexico City
On October 11, 2004, the American Peanut Council celebrated World Peanut Day in Mexico City with an event that creatively combined fitness, nutrition and U.S. peanuts. Held at The Padel Company, the...
Advancing allergy awareness and early peanut introduction in Canada
In 2024, the American Peanut Council launched a strategic allergy awareness campaign to promote early peanut introduction and build long-term demand in the Canadian market. Partnering with Food...
Strategic promotions drive U.S. peanut growth with leading Scandinavian brands
In 2024, the American Peanut Council advanced its European market strategy by partnering with top snack brands in Scandinavia, including KiMs (Denmark), Polly (Norway) and Taffel (Finland)—all...
Pitching U.S. peanuts: Munenori Kawasaki inspires a new generation in Japan
In September 2024, the American Peanut Council launched a unique sports and nutrition education event at Nokono Shima Elementary and Middle Schools in Japan to promote U.S. peanuts and peanut butter....
Building relationships with RUTF and RUSF producers
In 2024, the American Peanut Council took important steps to deepen engagement with the global ready-to-use therapeutic and supplementary food (RUTF/RUSF) community. As part of this effort, APC...
