APC raises the bar with key players in the Mexican market

peanut exports mexicoMarket Access Program funds have helped position Mexico as the largest importer of U.S. peanuts for three consecutive years. In 2022, exports grew 7% by volume and 12% by value year-over-year to reach 149,119 metric tons and $212 million (January-December).

Success resulted from strong relationships with key players in the Mexican market. The American Peanut Council was able to conduct promotions for U.S. peanuts and peanut butter through consumer campaigns. On average, the campaigns generated an increase in sales by 28%. APC requires companies conducting promotions to include the Quality USA logo on packaging, point-of-sale materials and in advertisements. Additionally, this helps build awareness of peanut origin among consumers.

Key Mexican buyers, who are responsible for the purchase of 80% of U.S. peanuts, increased sales in 2022. While positive results were seen across several companies, the most noteworthy was Nishikawa’s success. MAP funding was leveraged to see significant increases in sales for this important snack manufacturer.

Nishikawa was established in 1957 by Mr. Nishikawa. He perfected a recipe that fused Mexican and Japanese culture together to create a unique recipe. Peanuts are mixed with soy sauce to create a healthy and delicious protein-filled snack. With more than 60 years of experience, Nishikawa has been a leader in the Mexican peanut snack market. The company has also been ranked the best Japanese style peanut due to its unique flavor and quality. Importantly, Nishikawa prides itself in using 100% U.S. peanuts for its products.

Until 2022, Nishikawa had not received key customer support from APC. In 2022, Nishikawa was granted support by APC given its high use of U.S. peanuts. The support led to great results. Sales increased 310% during the joint promotional campaign.


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