In 2024, the American Peanut Council advanced its European market strategy by partnering with top snack brands in Scandinavia, including KiMs (Denmark), Polly (Norway) and Taffel (Finland)—all long-time supporters of U.S. peanuts. These brands are leaders in their respective markets and play a critical role in maintaining and expanding the U.S. peanut presence in Northern Europe. APC’s close collaboration with their marketing teams helped strengthen product positioning and consumer awareness of U.S. peanut quality.
Digital advertising, in-store activations and branded merchandising displays all led to strong performances and noteworthy increases in sales for each brand.
These results highlight the value of APC’s focused investment in existing brand partnerships. By reinforcing the “Quality USA” message through targeted promotions and retail support, APC is protecting U.S. peanut market share and driving sustained growth in key Scandinavian markets. This approach ensures that future gains benefit U.S. exporters while strengthening brand loyalty and consumer trust across Europe.
