Hormel’s Jeff Frank to keynote when peanut industry gathers at American Peanut Council’s Winter Conference

FOR MORE INFORMATION, CONTACT:

Christina Taylor, phone 703-838-9500, email ctaylor@peanutsusa.com

 

Alexandria, Va., Oct. 20, 2021 – American Peanut Council’s Winter Conference will feature a diverse range of leading voices focused on finding opportunities amidst industry challenges when the peanut supply chain comes together Dec. 8-9 in Washington, D.C. 

APC is raising the bar with this year’s conference, delivering insights into industry-specific trends that have real-world business applications, reports incoming APC Board of Directors Chair Karl Zimmer. 

“The world is changing, and as an industry, we must constantly look to change and challenge ourselves to improve. We are seeing shifts in markets, in consumer attitudes, even in weather and its impacts,” he said. “To help our industry find opportunity in those challenges, we have assembled an impressive group of thought leaders and subject matter experts. Attendees will leave with lots of ideas to protect, sustain and grow their businesses.”

On the agenda for Dec. 9: APC’s new President & CEO Richard Owen will open the conference with his take on current trends, future opportunities and how the peanut industry can thrive. Hormel’s Vice President of Grocery Products Jeff Frank will keynote the event, revealing why his company is bullish on peanuts and peanut foods – and what Hormel’s acquisition of the Planters brand means for the peanut supply chain.

Ag international trade expert and APC consultant Sharon Bomer Lauritsen will drill down on Biden administration trade priorities, and challenges and opportunities facing U.S. peanut exports in shifting markets. 

Attendees will also learn more about APC’s new sustainability initiative, the Peanut Trust Protocol, just approved by APC’s Board of Directors and designed to help the U.S. peanut industry ensure its most sustainable future. 

In-person conference brings the supply chain together

Zimmer highlighted the networking value of the event, which is expected to draw buyers and sellers from across geographies and sectors. 

”This year’s meeting will have some changes in format, in response to input from prior years.  We have built into the schedule more time for informal interactions and business discussions, as an example,” Zimmer said.  “The intent is to provide insightful information in formal programs, with time for break-outs and smaller group discussions, to maximize the value for all attendees.”

Members invited to board, committee meetings

APC will convene its Board of Directors and volunteer leadership committees to inform the association’s business in conjunction with the Winter Conference. These meetings are open to APC members and conference registrants. Committees will meet Dec. 8, and Dec. 9 before the conference starts; the board will meet Dec. 9 after the conference concludes.  A schedule of meetings has been posted to the Winter Conference event page on APC’s website. 

“There has been tremendous, positive change at the American Peanut Council in the past year.  A number of new initiatives have not only been evaluated, but are being implemented.  In addition, significant progress has been made on a number of industry priorities,” said Zimmer. “Now that it looks like we can meet safely with the appropriate protocols in place, we are looking forward to sharing and discussing the great work underway.”

Register early and save

For more information and to register, visit www.peanutsusa.com. Register by Nov. 11 to save $100 off the $550 registration rate. Can’t register early? No problem, on-site registration is also available.

APC has negotiated discounted room rates at the Fairmont Hotel Georgetown; that special rate ends Nov. 11 and rooms are available first come, first served. A reservation link is included on APC’s website event page.

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About American Peanut Council

American Peanut Council’s mission is to support the long-term growth of the U.S. peanut industry. The only organization that represents the entire peanut supply chain, APC offers a forum and unified voice for all industry sectors. APC's work includes managing industry issues, promoting increasing global consumption of U.S. peanuts, driving sustainability innovation, and directing research to improve peanut safety, quality and production. For more information about APC, visit www.peanutsusa.com.

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The American Peanut Council does not discriminate in its programs on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, or marital/family status. (Not all prohibited bases apply to all programs.) Individuals with disabilities who require reasonable accommodations or alternative means of program communication (Braille, large print, audiotape, ASL, Languages other than English etc.) should contact APC for assistance at 703-838-9500.